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Company Background

Proven Winners is the leading brand of high quality flowering plants in North America, sold under the Proven Winners name.

The Proven Winners brand is comprised of two leading U.S. plant propagators - Four Star Greenhouse in Carleton, MI; and Pleasant View Gardens in Loudon, NH. These companies "founded" Proven Winners in 1992, and, together with two licensees in Canada, produce superior liners under the Proven Winners name. Liners are then sold to wholesale growers to "finish" and sell to retailer garden centers across North America.

The Proven Winners group also sells a complementary brand, Proven Selections®, which consists of regional favorite varieties that complement Proven Winners.

On a retail sales level, Proven Winners and Proven Selections sales are greater than a half-billion dollars annually. The plants are available from just about every garden center in North America.

The goals of Proven Winners are to introduce the best, most unique, high performing plants, to produce them under the highest quality standards, and to market the plants innovatively. Proven Winners plants are unsurpassed in terms of flowering, growth habit, disease resistance, and garden performance.

No other plant line goes through the same rigorous plant selection process, which takes 2-3 years and occurs at facilities in the U.S. and Canada, as well as at trial stations in Europe, South Africa, and Japan. Every Proven Winners variety is protected by U.S. and Canadian patents. What also separates Proven Winners is its viral control process, which is second to none.

Besides producing better flowering plants, Proven Winners is also credited with creating the "container gardening" craze, and making new plant genera known. Most consumers had never heard of Bacopa, Nemesia, Verbena, etc. until Proven Winners introduced these varieties.

In terms of innovative marketing, Proven Winners has created a consumer plant brand that means value to home gardeners. Some groundbreaking marketing program from Proven Winners include the industry's only Certification program for garden centers across North America; the industry's only on-line photo library and introduction of Proven Winners branded premium soils, plant foods and WaterWise kits for home gardeners.

Proven Winners® has formed partnerships with strong companies such as Spring Meadow Nursery (which acts as the brand manager for Proven Winners® ColorChoice flowering shrubs) and Walters Gardens (Proven Winners® Perennials) broadening their collection of plants to include a vast array of flowering shrubs and perennials for home gardeners and professionals to enjoy. Proven Winners® is now a global brand and can be found in many countries throughout the world.


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