National Advertising Campaign
Reaching out daily from all directions Consumer Impressions (PDF chart)
Every single day – and we meant that quite literally – Proven Winners works to reach out to our customers, consumers, and new audiences through a broad array of efforts. Though we've been embarking on these efforts for over twenty years, our methods have changed radically to meet their modern needs. Here is a snapshot of how we work to reach people every day.
Today, she attracts over 425,000 YouTube channel subscribers and has generated over 54.6 million views of her YouTube gardening videos. Garden Answer has over 2.5 million facebook followers and is active on Pinterest, Instagram and Twitter. Laura has become quite the sensation in just a short period of time and her numbers are continually growing.
Take advantage of this opportunity to share Garden Answer videos with your customers. Find all the links you'll need on this page.
Our billboard campaign, which focuses on building brand awareness, continues to expand into new markets including billboards in cities across the US and Canada each spring.
We offer a broad array of point of purchase materials that are educational, inspirational and organizational to help build brand recognition at your garden center. For your convenience, we offer POP kits for annuals, perennials and the Proven Winners brand. We are also happy to work with you to develop custom POP.
Gardener's Idea Book Co-Op Program
Our popular Gardener's Idea Book is sent out by request to over 400,000 consumers annually. We release the plant list to our grower and retail customers in advance each year so they can be ready for the coming demand. Retailers have the valuable opportunity to do a custom mailing to their own customers each spring. We provide the books for FREE, you just pay the postage.
Our website serves millions each year, yet as more and more people turn to their mobile devices to stay connected and keep informed, we are turning our efforts to meet them there. E-commerce functionality has been added and we are continually working to develop better resources for growers, brokers and retailers.
National Recipes and Plants of the Year
Radio - Mother's Day - Mid June.
Our Broadcast radio campaign covers 15 major metro marekts, targeting 47.7 millions listeners including those in Chicago (WGN & WBBM) and in Toronto (CHUM FM & Newstalk 1010).
Professional Garden Communicator
Each year, a select group of professional garden communicators opt-in to receive our sample plant shipment which typically includes the Annual of the Year as well as an assortment of new annuals, perennials and shrubs. By receiving new varieties a year before they are introduced, the communicators are able to gain experience with growing these plants and shoot their own photos. Being able to talk and write about these plants from a firsthand experience is invaluable.