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2021 Gardener's Idea Book Co-op Program



This year more than 550,000 copies of the Gardener’s Idea Book were distributed to gardeners throughout North America from responses to Proven Winners’ media campaigns. The 2020 Gardener's Idea Book features the National Recipes and Plants of the Year. View the complete list of varieties here: 2021 Gardener's Idea Book Plant List

The Gardener's Idea Book Co-op Program has been completed for the 2020 season; however, you can take advantage of the program next year to make sure the 2021 edition gets into your customers’ hands. We’ll pay for the books, address them to your customers, and even include a customized promotional message for your garden center. All you have to do is provide an Excel file with a mailing list, company logo file (optional) and pay for postage costs plus custom design/printing costs (if applicable).

There are four options to choose from:

  • Standard Back Cover with Proven Winners Logo (order deadline March 1, 2021) - 250-10,000 addresses
  • Standard Back Cover with Company Logo (order deadline January 1, 2021) - 250-10,000 addresses
  • Custom Back Cover (order deadline January 1, 2021) - 2000-5000 addresses  (See examples)
  • Custom Back Cover / Front Cover Company Logo (order deadline January 1, 2021) - 5001-10,000 addresses

Plus! Co-op participants may order additional cases of their Gardener Idea Books (100 copies per case) shipped to their location. Additional cases must be included in the same order as the books.

Place your order by clicking the Order Now link associated with the desired option below and follow the ordering instructions.

Payment is due when you place your order. Tax will be applied for printing and postage per state requirements.

Postage rates are subject to change without notice. Should the actual postage amount be less, we'll refund the balance if it exceeds $50. 

Your customer's mailing address will appear in up to 4 lines. Email an Excel file with your customers’ addresses (using a separate column for each field) to To ensure delivery by your desired delivery date, please provide address information six weeks in advance.

Your company logo file must be supplied as a high resolution pdf (300 dpi) along with your mailing list. Logo dimensions must be at least 2" x 2"

Need help? Call Sandy at 815-895-1872 or fax your order form to Proven Winners at 815-895-1873 and Sandy will create your order and contact you for payment.


Standard Back Cover with Proven Winners Logo
with your own Marketing Message
and Garden Center Name

Not currently available

Min/Max quantity: 250-10,000 addresses
Marketing Message (including company name):
45 characters
Postage per 100: $77 US / $185 Canada
Additional cases: $65 US / $75 Canada per case


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